Image Credit: Alan Markfield
It had to happen. After 4 weeks of dominance, The Hunger Games eventually didn’t finish initial during a box office.
Instead, a attribute humerous entertainment Think Like a Man took a climax as it debuted to an considerable $ 33 million this weekend. Based upon stand up comic Steve Harvey’s bestselling recommendation book Act Like a Lady, Think Like a Man, a PG-13 film achieved most improved than expected. (Although we likely a film would win a weekend, we suspicion it would do so with a assuage $ nineteen million.)
Think Like a Man was constructed for usually $ thirteen million by Sony-owned Screen Gems, which was additionally during a back of dual alternative cinema which premiered during No. 1 this year: The Vow as well as Underworld Awakening. The studio’s selling debate targeted African American audiences around appearances upon Harvey’s sunrise show, screenings during historically black universities, as well as special promotions upon networks similar to BET.
The bid obviously paid off. For instance, Think Like a Man, which was destined by Tim Story (Fantastic Four), non-stop stronger than all of Tyler Perry’s cinema solely Madea Goes to Jail. And similar to Perry’s films, a film lopsided toward adult women, with 63 percent of a assembly being womanlike as well as 62 percent during slightest thirty years old. It perceived an glorious “A” rating from CinemaScore audiences.
In second was a PG-13 intrigue The Lucky One with $ 22.8 million. That’s a lapse to form for star Zac Efron, as a film achieved some-more similar to seventeen Again ($ 23.7 million) than Charlie St. Cloud ($ 12.4 million). It’s additionally a plain display for writer Nicholas Sparks — a usually Sparks instrumentation which non-stop stronger was 2010′s Dear John ($ 30.5 million). Despite adverse reviews, a $ twenty-five million film warranted a important “B+” class from CinemaScore participants. Young women represented a infancy of a film’s audience, with 76 percent of sheet buyers being womanlike as well as 52 percent underneath a age of 25.
Chimpanzee, Disney’s fourth annual Earth Day inlet documentary, prisoner a plain $ 10.2 million — sufficient for fourth place. That’s a greatest opening week end between a 4 Disneynature pictures, violence Earth, Oceans, as well as final year’s African Cats. (However, it’s not an wholly satisfactory more aged given Earth non-stop upon a Wednesday.) As was a box with Think Like a Man as well as The Lucky One, a film drew a predominately womanlike throng — women done up 68 percent of a audience. And CinemaScore moviegoers gave Chimpanzee an altogether “A” rating.
On a extraordinary note, 5 percent of CinemaScore participants pronounced a categorical reason for in attendance a film was a “lead actor.” Were they referring to a film’s dual lead apes? Or anecdotist Tim Allen? Even stranger, 1 percent listed “lead actress” as their reason for shopping a sheet — as well as which 1 percent gave a film a oppressive “B-” grade. Clearly those people were dissapoint by a documentary’s miss of actresses.
Among holdovers, The Hunger Games slipped usually 31 percent for $ 14.5 million, pulling a made during home total to $ 356.9 million. The sci-fi thriller crossed $ 350 million upon Saturday, reaching a miracle in thirty days. Only 7 alternative cinema have ever upheld which symbol in reduction time. And in fifth place, a PG-rated humerous entertainment The Three Stooges forsaken 46 percent for $ 9.2 million.
In singular release, a critically acclaimed song documentary Marley debuted to $ 260,000 during 42 locations for a stout per-theater normal of $ 6,190. And a Lawrence Kasdan humerous entertainment Darling Companion, starring Diane Keaton as well as Kevin Kline, picked up $ 46,300 during 4 locations.
1. Think Like a Man — $ 33.0 mil
2. The Lucky One — $ 22.8 mil
3. The Hunger Games — $ 14.5 mil
4. Chimpanzee — $ 10.2 mil
5. The Three Stooges — $ 9.2 mil