That’s a lot of dollar bills pressed in to Channing Tatum’s thong!
Magic Mike pulled in a extensive $ 2.1 million from 1,100 theaters during midnight showings final night, as well as it right away seems which a Steven Soderbergh-directed stripper movie could be headed for bigger commercial operation than any one expected. (I expected $ 34 million, upon a tall finish of prognosticators.)
The final movie to consequence estimable midnight grosses was Snow White as well as a Huntsman, which took in $ 1.4 million during midnight upon it’s approach to a $ 56.2 million debut. If you request a same regulation (midnight sum x 40) to Magic Mike, which equates to which Tatum as well as association have been headed to an $ 82 million entrance — though that’s roughly positively overestimating.
Magic Mike will expected see in few instances frontloaded business, as it has been effectively showcased as an “event film.” Large groups of women (and happy men) have excitedly been formulation to see a movie for weeks, as well as a disobedient inlet of Magic Mike lends itself to organisation viewing. These clinging groups will pour out out to a drama this weekend, giving Mike vital up-front business. (And yes, he will reciprocate.)
Thus, I’m meditative a R-rated movie looks expected to take out Pixar’s powerhouse Brave over a subsequent 3 days, though we’ll have to see how tall it climbs. Stay tuned to EW for full week end box bureau coverage, as well as follow me upon Twitter for up-to-the-minute box bureau updates.